INDEPENDENT BEAUTY BRAND, UAE
Independent Beauty Brand, UAE. A full AI visual identity launch, created in Dubai by Aleksandar Pasaric.
The Brief
Developed as creative direction for an independent UAE beauty brand, demonstrate what a full visual identity launch looks like when photography, AI generation and post production are directed as a single system.
The Approach
An earthy, minimalist spa world with editorial talent and skin-texture detail under one consistent lighting system, spanning a Morning Ritual talent story and a Skin Story product set, entirely AI-generated. No set, no stylist, no talent booking.
Shot or AI
AI generation, directed as a single visual system.
The Result
A complete brand world, talent and product, built from a brief alone by one creative lead, with no set, stylist or talent booking.
THE WORK
The AI work is built on the same art direction as my beauty campaign photography in Dubai and product photography.
Planning a shoot? Email info@apasaric.com or message me on WhatsApp.