INDEPENDENT BEAUTY BRAND, UAE
Independent Beauty Brand, UAE. A full AI visual identity launch, created in Dubai by Aleksandar Pasaric.
The Brief
Developed as creative direction for an independent UAE beauty brand, demonstrate what a full visual identity launch looks like when photography, AI generation and post production are directed as a single system.
The Approach
An earthy, minimalist spa world with editorial talent and skin-texture detail under one consistent lighting system, spanning a Morning Ritual talent story and a Skin Story product set, entirely AI-generated. No set, no stylist, no talent booking.
Shot or AI
AI generation, directed as a single visual system.
The Result
A complete brand world, talent and product, built from a brief alone by one creative lead, with no set, stylist or talent booking.
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