Commercial Photographer & AI Content Producer · Dubai

BEAUTY &
PRODUCT,
SHOT AND MADE.

Beauty and product photography for the region's leading brands, shot to campaign standard.

AI-assisted production is on hand when a project needs speed or scale, never instead of the photography. I tell clients honestly which a project needs.

Trusted by

Sephora Middle East, Huda Beauty, Kayali, KIKO Milano, Bourjois Paris and Mikyajy

Smiling model applying cream to her cheeks for the Sephora Skincare Savvy campaignSephora Middle East · Skincare Savvy
00 / Disciplines
Smiling beauty model in a blue hijab wearing purple eyeshadow for the Sephora Ramadan campaign

BEAUTY & PEOPLE

Campaigns with models, faces, hands and skin. Colour, cleanliness and the detail that beauty brands live on.

Row of Kayali Vacay in a Bottle fragrances in graduating colours

PRODUCT & STILL LIFE

Fragrance, cosmetics and skincare built shot by shot. Set design, light and surface that make a product worth buying.

SHOT / AI

Underneath both disciplines sits one method. Every project is photographed, generated, or a hybrid of the two, chosen for what the brief actually needs rather than what a tool can do.

01 / Selected Work

PORTFOLIO

Huda Beauty Cherry Blossom beauty photography by Aleksandar Pasaric
BeautyHuda Beauty Cherry Blossom
Huda Beauty Color Block product photography by Aleksandar Pasaric
ProductHuda Beauty Color Block
Huda Beauty Lip Blush product photography by Aleksandar Pasaric
ProductHuda Beauty Lip Blush
Kayali Oud Burner product photography by Aleksandar Pasaric
ProductKayali Oud Burner
Mikyajy Eye Expert beauty photography by Aleksandar Pasaric
BeautyMikyajy Eye Expert
Huda Beauty Empowered product photography by Aleksandar Pasaric
ProductHuda Beauty Empowered
Sephora Hair To Stay product photography by Aleksandar Pasaric
ProductSephora Hair To Stay
Glow & Lovely beauty photography by Aleksandar Pasaric
BeautyGlow & Lovely
Huda Beauty Matte product photography by Aleksandar Pasaric
ProductHuda Beauty Matte
INNR Cosmetics beauty photography by Aleksandar Pasaric
BeautyINNR Cosmetics
Sephora Summer Minis product photography by Aleksandar Pasaric
ProductSephora Summer Minis
Royal Fern beauty photography by Aleksandar Pasaric
BeautyRoyal Fern
Kayali Vacay product photography by Aleksandar Pasaric
ProductKayali Vacay
Peacefull beauty photography by Aleksandar Pasaric
BeautyPeacefull
Noha Nabil product photography by Aleksandar Pasaric
ProductNoha Nabil
Sephora Ramadan product photography by Aleksandar Pasaric
ProductSephora Ramadan
View full portfolio

PLANNING A CAMPAIGN?

Send the brief, the products and where the images will run, and I will come back with an approach and a quote.

Send a brief
02 / Shot & Made

AI CONTENT

Live client campaigns built through a hybrid photography and AI pipeline. Same creative standards, faster production.

Kayali Eden Collection AI content by Aleksandar Pasaric
AI + Post ProductionKayali Eden Collection
Dr. Timm Golueke Aging Simulation AI content by Aleksandar Pasaric
AI GenerationDr. Timm Golueke Aging Simulation
KIKO Milano Ramadan 2025 AI content by Aleksandar Pasaric
HybridKIKO Milano Ramadan 2025
Sunsilk Set Rescue AI content by Aleksandar Pasaric
HybridSunsilk Set Rescue
Sunsilk Foodification AI content by Aleksandar Pasaric
AI GenerationSunsilk Foodification
Royal Fern PN Boosting Serum AI content by Aleksandar Pasaric
AI + Post ProductionRoyal Fern PN Boosting Serum
Bourjois Paris Ramadan AI content by Aleksandar Pasaric
HybridBourjois Paris Ramadan
Kayali Ingredient Series AI content by Aleksandar Pasaric
AI GenerationKayali Ingredient Series
View all AI work
03 / What I Do

SERVICES

01

Beauty Photography

Campaign and editorial imagery with models for cosmetics and skincare brands, from a beauty campaign photographer in Dubai.

02

Product Photography

Still life and set design that make a single product the hero of the frame.

03

Cosmetics, Skincare & Fragrance

Category specialist work for makeup, skincare and perfume.

04

Lifestyle & Portrait Sessions

Natural light shoots on location with models across the UAE. See the lifestyle work.

05

AI Content Production

Generated imagery for concepts and categories that do not need a physical shoot.

06

Art Direction

Concept, styling and set design from first idea to final frame.

07

Commissioned Work

End to end production for brands, agencies and campaigns.

04 / How It Works

APPROACH

Shoot it, or generate it. The answer is whichever serves the brand.

Almost nobody occupies this position. AI operators cannot shoot. Photographers cannot do AI. I do both, and I am honest about which one a project needs.

01

Brief

Understand the product, the audience and the constraint.

02

Method

Decide shot, AI, or hybrid, and say why.

03

Production

Set, light, styling and capture, or generation and art direction.

04

Delivery

Retouched, resized and ready for every placement.

05 / Working Together

HOW BOOKING WORKS

01

BRIEF

Send the products, a rough shot list and where the images will run, by WhatsApp or email.

02

QUOTE

You get a clear quote and a proposed approach: shot, AI or a hybrid of the two.

03

SHOOT

Set design, styling, light and capture, in the studio or on location.

04

SELECTION & DELIVERY

You choose your images from low resolution proofs, then receive the final retouched files.

Which brands do you work with?

Beauty, cosmetics, skincare and fragrance brands, and the agencies that work for them. Clients range from regional leaders such as Sephora Middle East, Huda Beauty and Kayali to independent brands launching their first campaign.

How much does a shoot cost?

Every project is quoted from the brief, because the number of images, the set, models and usage all change the price. Send the products, a rough shot list and where the images will run, and I will reply with a clear quote.

Do you handle styling and set design?

Yes. Product styling, textures and swatches, backgrounds and props are all part of the work. Studio hire and props are quoted on top of the photography, and for larger productions I can refer trusted producers for casting and crew.

Do you shoot video?

No. I focus on photography and AI-generated stills, so every project gets my full attention on the images.

When do you use AI instead of a shoot?

When a concept, a range of variations or a deadline is better served by generation. Many projects are a hybrid: photographed products composited into generated scenes. I tell you honestly which route fits the brief.

06 / Background

ABOUT

Aleksandar Pasaric is a commercial photographer, art director and AI content producer based in Dubai since 2012, originally from Belgrade.

Over the years he has built beauty and product imagery for the region's leading names, formerly as Lead Photographer at Huda Beauty's global headquarters.

Read more →
Selected clients
Sephora Middle EastHuda BeautyKayaliKIKO Milano Bourjois ParisMikyajySunsilkRoyal Fern PeacefullGlow & LovelyINNR CosmeticsNoha Nabil Beauty

Contact

info@apasaric.com @apasaric WhatsApp

Beauty and product photography, and AI content, from Dubai.

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