Beauty & Campaigns · Dubai
Models, skin, hair and colour, shot at campaign standard.

Beauty photography lives on detail most cameras miss. The way light sits on skin, how a colour reads true, the moment an expression stops looking posed. That is the part a brand is paying for when the image has to sell a campaign.
I shoot beauty campaigns for cosmetics, skincare and fragrance brands that need the picture to do more than show a face. Formerly Lead Photographer at Huda Beauty's global headquarters, with work for Sephora Middle East, Kayali, KIKO Milano and Bourjois, based in Dubai since 2012. The output is built for advertising, launch, and premium e-commerce, not just a catalogue row.
Campaign beauty with models. Skin, complexion and the retouch that keeps it real. Colour cosmetics and graphic makeup. Hair, from movement to finish. Fragrance and skincare on-model, where the hand or face sells the product. Macro detail on lips, eyes and texture. If it sits in the beauty space and the image has to look expensive, it is what I do.
A headshot records a face. A campaign image gives it mood, light and intent. The gap between the two is casting, art direction, controlled light, and knowing how makeup and skin behave under it. Beauty is unforgiving. Colour has to be exact, skin has to stay natural, and the retouch has to be invisible. That is the craft, and it does not carry over from general portrait or product work on its own. I built mine on beauty.
Brief and references first, so the look, casting and makeup direction are agreed before anything is lit.
Model, hair and makeup aligned to the concept, with styling and set prepared to match.
Shooting to a locked art direction, with light and colour held consistent across the set.
Retouching and compositing in-house, skin kept natural and colour kept true.
Final delivery in the formats you need, with usage rights agreed up front. Clear on what a campaign needs versus a clean e-commerce set, and priced to match the work, not by the row.
High-resolution files ready for print, campaign, social and e-commerce. Full commercial usage agreed at the start, no hidden licensing later. Turnaround set to the project.
Beauty rarely arrives without product beside it. I shoot fragrance, cosmetics and skincare still-life to the same campaign standard, so the model work and the packshots read as one set. See product photography in Dubai.
For teams producing at volume, I also offer AI-assisted production for backgrounds, colourways and campaign variations, built on the same shoot and art direction. It is an option for speed and scale, not a replacement for the photography. Ask if it fits your project.
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