SUNSILK FOODIFICATION
Sunsilk Foodification. Product paired with food, fully AI-generated, created in Dubai by Aleksandar Pasaric.
The Brief
Execute a client-led creative pairing each Sunsilk product with a food counterpart, chromatically locked to the brand palette.
The Approach
Each product and its food counterpart were fully AI-generated and colour-matched to the brand, a concept that would have demanded significant food styling cost and multiple shoot days to produce conventionally.
Shot or AI
AI generation, chromatically locked to the brand palette.
The Result
A playful, on-brand series produced in hours rather than shoot days, without the food styling cost of a practical shoot.
Gallery
