SEPHORA RAMADAN CAMPAIGN
Sephora Ramadan Campaign. Beauty and product photography for Sephora Middle East, photographed in Dubai by Aleksandar Pasaric.
The Brief
Sephora Middle East needed a Ramadan campaign that worked everywhere at once: bold enough to stop a feed on social, clean enough to sell dozens of gift sets and beauty boxes on e-commerce, and festive enough to feel like the season in store. It had to hold together across beauty and product in a single visual language.
The Approach
The campaign ran on a colourful Ramadan visual language, arches, moons and graphic backdrops that tied the beauty and product frames together. Models were shot with bold graphic eye looks, while every gift set and beauty box was lit and photographed as a still-life hero, so the two sides read as one campaign.
Shot or AI
Shot. Every frame was photographed in studio as traditional photography, no AI, with the light and framing controlled on the day.
The Result
Ready-to-use imagery for Sephora's Ramadan rollout, one consistent look spanning models and product across e-commerce, social and in-store.
THE WORK
